‘Order like Stormzy’ - A fresh and fun collaboration

McDonald’s latest campaign, ‘Order Like Stormzy,’ brings a playful twist to celebrity partnerships. Featuring Stormzy’s go-to meal—9 McNuggets, Fries, a Sprite, an Oreo McFlurry, and BBQ sauce—the campaign turns a simple order into a cultural moment.

Engaging and Humorous Execution

A standout long-form film directed by Paul Hunter shows Stormzy casually ordering his meal, only for customers across the UK to mimic him—complete with his deep South London accent. A surprise cameo from Alison Steadman adds to the humor, making the ad both entertaining and memorable.

Beyond the Screen – Multi-Channel Reach

McDonald’s extends the campaign with striking black-and-white OOH ads and exclusive merchandise, including tumblers, pin badges, and posters available via the MyMcDonald’s Rewards app. A local activation sees McDonald’s rebranding its Croydon branch as ‘Big Mikes,’ where fans could try the meal before its nationwide launch. A special meet-and-greet with Stormzy in Croydon adds to the buzz.

A Social-First Strategy

Forgoing traditional TV ads, McDonald’s leans into a social-first strategy, including an innovative Snapchat activation—its first of its kind in the UK—encouraging users to engage with the brand interactively.

Why It Works

By linking a universal McDonald’s habit—having a go-to order—with a beloved cultural figure, the campaign feels relatable and engaging. Stormzy’s authenticity makes him the perfect partner, and the campaign effectively merges humor, interaction, and local engagement.

‘Order Like Stormzy’ is a fresh, fun, and highly shareable campaign that successfully blends celebrity appeal with McDonald’s signature charm.